Cleanse.. tone… moisture… we probably all know the skin care mantra. But what does toner actually do? Cleanser, well, cleanses and moisturiser, well, it moisturises. But toner?! At Jersey Beauty Company we get a lot of questions about how effective toners are, whether we need to use them at all and we also get quite a few concerned customers who are afraid to use a skin toner on sensitised skin.